Training matters

Blog: What’s the purpose of training?

Thinking about ‘train the trainer’ skills and competency-based training today, as I adapt a programme for a client proposal.

We train for many reasons:

It could be because a new role requires new skills.

Or the law requires you to do something different now.

Or something’s wrong – standards are slipping, competencies aren’t being achieved, your brand is under threat.

All training comes down to one question:

What permanent change in behaviour do you want to see?

It’s all about performance needs analysis, setting clear aim and objectives and knowing what this particular group of people needs to hear from you right now.

More about my Train the Trainer programmes

Philippa Hammond

Confident Public Speaking for leadership, management and business

Corporate workshops and online 1-1 coaching

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