Your fascinating, graceful and – above all – short answer to ‘and what do you do?’
Confident
Public Speaking and Presentation Skills training and coaching in
person and online
With
Philippa Hammond
Brighton,
Sussex, UK and beyond
The elevator pitch: Your fascinating, graceful and – above all – short answer to ‘and what do you do?’
In
today’s climate it’s wise to consider yourself and your skills as a
marketable product to be advertised.
When
you’re asked … “So – what do you do?” “ Tell me about
yourself” or “ What are you going to be speaking about today?”
can you instantly give a graceful and fluent answer so the interested
stay interested, the not so interested get interested – and the
really not interested are not bored and annoyed?
You
need an Elevator Pitch, prepared, polished, and ready to use whenever
you have a minute or two of their undivided attention. It’s the
ability to ‘sell’ what you have to offer in 30 seconds. It can
give you a confidence boost to know you sound interesting, and can
help your networking. The Elevator Pitch should be prepared well in
advance and honed to perfection before you need it.
Opportunities
to use yours might come at networking events, speaking with potential
clients, when working a stall at or visiting a conference or trade
show, when speaking to seniors in your organisation, at promotion
boards and interviews, in response to “tell us about yourself”,
in the coffee break at a conference or training event – or if the
Prince of Wales asks “and what do you do?”
My
top ten tips for creating and using an effective elevator pitch for
business and social introductions:
1
What are your core values? What do you stand for and believe in?
Do
the groundwork first – if you haven’t nailed this you may not yet
feel entirely confident and comfortable presenting yourself and your
business, and so will find it harder to inspire their confidence. You
have to convince yourself first.
2
Your job title will mean little to them – what do you actually do?
Just
like the top of your LinkedIn profile, your elevator pitch is a
little advertisement for you and what you do. A grandiose job title
may not capture the attention you want, while a clear and
straightforward description of what you do will get the message
across. Try brainstorming words and phrases and see what resonates
most.
Focus
on your strengths, and USP [unique selling point] – it should answer
questions like “Why should I come and listen to your presentation
instead of the other two?” and “Why should I buy your
services, not theirs?”
3
Spark interest with a simple, powerful hook – ‘I help people find the
courage to speak’
Can
you tweet what you do? Honing a loose ramble into a crisp 280
characters is a great exercise for bringing your message into focus.
And
your Twitter name and description is just the place to get your
statement out there before you even start saying it.
4
They’re thinking ‘what’s in it for me?’ – so how could you benefit
them?
Most
of us like to know if something could be useful, so think ‘what does
this group of people need to hear from me right now?’ Research your
audience – whether you’re going to a high stakes conference or a
little local business breakfast, think ‘what would they most like to
hear?’ Considering what keeps them up at night and being the solution
could be the key to your next client.
5
KISS (keep it short and simple). This isn’t the place for your entire
CV!
No-one
has time to sit and listen patiently to a one-sided rundown of your
entire career. The absolute highlights of what you do and what you’ve
done, and only those that will be of interest to them.
6
Practice it in the shower, in the park, to people you trust, record
yourself – how does it sound?
Writing
it out is all very well, but we don’t speak as we write and these
things need to be heard. You’ll feel a bit silly to start with, but
anything new feels weird at first and the more you practice the
smoother it will sound and the easier it will get. You’ll then appear
relaxed and confident about the way you talk about yourself, which is
half the battle.
7
Seek out opportunities to try it out – networking events, business
and social groups.
Here’s
a secret – many apparently confident people are shy and dislike
networking. So chances are anyone else you get into conversation with
will be feeling a bit awkward too. The great thing about these events
is that it’s fine to drop into a group, or go up to a person on their
own and introduce yourself and ask about them. The more you do this
the more normal it will feel and any awkwardness will start to fade
out
8
Observe listeners’ responses – are they bored, glazed, intrigued,
inspired?
The
skill is to capture and keep interest, not to bulldozer them into
submission. I’ve seen people backing away hotly pursued by a new
contact desperately trying to get through the whole thing. It’s about
personal and professional impact, and you want it to be positive.
Probably the best thing to do if they really aren’t engaged is to ask
‘and what about you?’
9
Listen to theirs, too – it’s a two-way thing and listening will help
you network
They
have just as much right to be heard as you do, and what they have to
say may well be able to benefit you, too. Cultivate the art of asking
questions – what they say and how they say it can give you clues to
what they want.
10
Have a variety for different occasions and people, refresh and evolve
for today
A
brief chat at the coffee stand, a personal intro at a meeting, a
formal pitch to all at a networking gathering, a personal brand ident
as a panellist or guest speaker … all these and more are
opportunities to use versions of your pitch. Have a selection ready
to air for every occasion, tailoring it to the moment, the people and
their needs.
But
the most important thing is to use it. The more you practise and use
your selection of elevator pitches, the more agile, flexible and
relevant it will become. And the more relaxed and confident you’ll
be.
From nervous newbie to more confident communicator in just one hour! Nerves and lack of knowledge holding you back? Start here!
Confident Public Speaking and Presentation Skills training and coaching in person and online
With
Philippa Hammond
Brighton,
Sussex, UK and beyond
From nervous newbie to more confident communicator in just one hour!
Would
you love to be able to give a great presentation, in person or online
– but nerves and lack of knowledge and practice hold you back?
My
one-to-one online coaching package gives you a quick, easy
introduction to key essentials.
The benefits for you
🌟Tackle
those nerves and develop new confidence
🌟Actor
insider tips for developing your voice and personal impact
🌟Practical
speaker and trainer tips for delivering presentations in person and
online
How we’ll work
Step 1: Your needs
🌟Where are you now? Discussing your current situation, issues and concerns
🌟Where
do you need to be? Identifying your personal development goals
🌟How
are we going to get you there? All about your coaching session, which
can be tailored to your requirements as part of the package
Step 2: One hour 1-1 online Confident Public Speaking coaching
🌟The
elevator pitch – practice and polish how you think, feel and speak
about yourself and what you do
🌟Dealing
with nerves – nailing why we all get nervous and what happens to us,
with some practical tips for beating those nerves and building your
confidence
🌟Your
visual, verbal and vocal impact – enjoyable exercises, practice and
guidance to keep you growing and developing, with a clear action plan
for your next steps
A
1-1 session could also include a live rehearsal of an extract from
your upcoming presentation, training session or interview –
anything you need
Step 3: Bonus takeaway
🌟Your
feedback notes from your session for personal development
🌟Further
reading with my PDF Guide to Confident Public Speaking
🌟Links
to valuable videos and articles
About your Confident Public Speaking session
If
you’re preparing for a particular event, it’s wise not to book a
coaching session for the day before.
Best
to take your session well in advance, to allow time for that new
knowledge to settle, for you to practice your new skills and that
great new confidence to grow.
For
preparation I’ll ask you to do three things:
🌟Imagine
you’ve been asked to introduce yourself to a group and you want to
let them begin to know, like and trust you.
🌟Think
about your achievements, your skills, what you do that makes a
difference.
🌟Prepare
your elevator pitch – your answer to the question ‘who are you
and what do you do – and what makes you so great!’
And
do let me know if there’s anything you’d specifically like to
address – any worries, previous negative feedback, perceived
weaknesses and so on.
Everything’s
confidential.
I’ll share
🌟Some
insider essentials that actors and great public speakers have always
used
🌟My
honest, respectful and constructive feedback
🌟Plus
exercises and actions to take away.
We
can do a lot in a power hour, and you’ll leave with plenty of
homework to practice.
🗨️‘Philippa offers excellent, practical advice in a friendly manner’
Cathal McCabe, solicitor, Sherrards Employment Law Solicitors
🗨️‘Equipping you with the necessary skills to conquer public speaking’
Rachel Nicholas, solicitor, Sherrards Employment Law Solicitors
🗨️‘It’s life-changing to have the confidence and know-how to speak well in public’
Corinne Card, co-founder Full Story Media, trainer, speaker, digital PR
🗨️‘Thank you for a genuinely inspiring session’
Alex
Shilton
🗨️‘I highly recommend Philippa to anyone who would like to speak confidently and well in public’
Claire Griffin, Claire Griffin Talent Ltd
🗨️‘Philippa is a fantastic coach’
Colm McKee, CMK Planning
🗨️‘Lots of useful tips and advice.’
Harry Sherrard, employment lawyer, company director Sherrards Employment Law
🗨️‘It was an absolute joy to experience this training with you and I feel really inspired and motivated … Philippa’s training has made an enormous difference to all aspects of my public speaking’
🗨️‘In such a short space of time Philippa had installed in me a more calm, confident speaker. I cannot speak highly enough of Philippa’s talent to bring out the best authentic ‘you’, and she has inspired me so much’
Confident
Public Speaking and Presentation Skills training and coaching in
person and online
With
Philippa Hammond
Brighton,
Sussex, UK and beyond
‘I highly recommend Philippa as a public speaking coach. In my training sessions with her, Philippa worked through all aspects of speaking well in public, and gave me lots of useful tips and advice. This gave me greater confidence, and helped me to work on my areas for improvement. Always enthusiastic and engaged, Philippa is a pleasure to work with. Later, she followed up by email with more useful advice. With more speaking engagements coming up, I need to book another session!’
Harry Sherrard, employment lawyer, company director Sherrards Employment Law
Confident
Public Speaking and Presentation Skills training and coaching in
person and online
With
Philippa Hammond
Brighton,
Sussex, UK and beyond
‘Philippa is a fantastic coach. I really enjoyed the sessions and in addition to improving, I also found it very interesting, learning about the physical and biology side of public speaking. Philippa is very personable and made the classes very relaxed and they were also tailored to my own individual requirements, I highly recommend Philippa.’
Confident
Public Speaking and Presentation Skills training and coaching in
person and online
With
Philippa Hammond
Brighton,
Sussex, UK and beyond
‘Philippa offers excellent, practical advice in a friendly manner. She was able to assist with presentation skills that had never even crossed my mind and gave constructive notes that can be used going forward. I am very grateful for her hard work and help.’
Cathal McCabe, solicitor, Sherrards Employment Law
Confident
Public Speaking and Presentation Skills training and coaching in
person and online
With
Philippa Hammond
Brighton,
Sussex, UK and beyond
‘ Philippa Hammond gave a regular Training at EASA, called “train the trainer”. Because we regularly present in front of large audiences or give trainings about our specialty. So the group taking this training was interested in improving their skills of connecting with the audience and to work on unconscious habits that impede with that.
I was impressed how Philippa was able to address difficult issues in a gentle manner so that our very mixed group was able to look at each other and improve each others with constructive criticism and encouragement.
The three days flew by and I was quickly realizing that, while I consider myself a good speaker, I would be able to learn from her to get a little better. All of us were non-native speakers, so the starting point was one of different styles and composure. She was able to adapt her encouragement to the authentic style, but still tweaking the way in which a person would look at each speaking event (regardless of length and preparation) as a opportunity to present him/ herself by “putting their best foot forward”.
Again, very good training with very good exercises in training methodologies, that will help me in the future to prepare even more engaging training events myself. Philippa’s liking for people and her ability to stick to a plan, while being friendly and flexible is a big strength.
I think that Philippa would be a great asset to have in any training department; in particular given the challenges of the COVID future, where most events will now be virtual and where staff has to adapt their presentation and teaching style, to rescue and ensure an acceptable level of effectiveness.’
Sarah Poralla, Aerodrome Expert at European Aviation Safety Agency