Training: The Elevator Pitch

A mini workshop for Brighton and Hove Business Women

Speaking to potential and existing clients and customers, networking, talking about you and what you do … We all want to feel, project and inspire confidence in ourselves and our business.

Brighton actress and voice artist Philippa Hammond will be sharing insights and top tips to help you:

Identify what you have that they want and need
Deal with nerves, develop your voice and personal presence
Communicate a great message about you and your business

 

 

 

 

 

 

 

 

We all want to feel, project and inspire confidence in ourselves and our business.

Speaking to potential and existing clients and customers, networking, talking about you and what you do … it’s a vital business skill, yet we’re seldom trained how to do it and can sometimes find it a challenge.

This workshop introduced some essential facts, plus the opportunity to build some new skills and mindsets around talking about yourself and your business.

Your Elevator Pitch is your brief graceful answer to who are you, what do you do, what makes you so great? Here’s my article on the subject.

Nerves: How do you feel getting up to speak? Be honest – most of us get nervous. Add to your sketch every time something else occurs to you and you’ll find you have a true picture of what nerves can do to you.

Being stared at can be stressful, and your system goes into fight or flight response, which you need to manage if you’re to give a positive impression.

How we Think affects how we Feel, which controls how we Behave – which has Results that can feed how we Think.

Prepare your mind

We buy for many reasons, often including the need to relieve pain – and to achieve happiness. It can be that simple.

The most important element of any elevator pitch or business conversation is your audience.

Where are they, what’s wrong – what’s their pain?

Where do they want/need to be – what’s their happiness?

Who are you? What’s your USP? What’s unique about you?

What do you do that will relieve that pain, get them where they need and want to be? Achieve that happiness?

Any audience / potential buyer needs to like, trust and understand you. If they don’t – they won’t listen and they won’t buy.

Focus on them and what you can do for them.

Prepare your material

AIDA: Your aim is to attract their Attention, keep their Interest, spark their Desire for what you do and help them to take Action.

Wiifme? – They’ll be thinking ‘what’s in it for me?’ So again, focus on them.

Hook – Think up a phrase that will spark their ‘Tell me more’.

KISS – Keep it short and simple – max 45 seconds – you want them leaning in, not backing off.

Rule of 3 – Things in threes are easy and engaging to remember [a Mars a day helps you work, rest and play].

FBI Features, Benefits and Identity
F I teach Confident Public speaking skills …
B People learn to feel confident and express confidence …
I So they inspire confidence in themselves and their business …

Prepare your body

You have four levels of personal impact and they will all affect their opinion of you and what you do.

Virtual – Everything before they meet you – your online presence and reputation.

Review, polish, edit and develop everything you have out there.

Visual – What they see – are you a good ad for your business? Are you your personal brand?

Sit/stand up straight, let them see your hands, control fidgeting, place feet like a dancer/fencer, make eye contact.

Vocal – How you sound – they’ll pick up on your tone as well as your words.

Control breathing, control your pace, allow the pause and edit out the fillers [um, er, like …].

Verbal – What you actually say.

Focus on them and what you can do for them rather than the special offers, prices, sales pitch.

Develop and practice your elevator pitches, have different versions and use them at networking events, pitching for business, client conversations, talking to the press … and enjoy promoting yourself and what you can do for them.

Good luck, and enjoy Speaking Well In Public!

To discuss my training, coaching, public speaking, articles etc

Contact  Philippa Hammond

07017 037590